BPMS ANNOUNCES 20 YEAR ANNIVERSARY Provides Guidance on Youth Marketing for 2020 to Maximize Media Investments

Posted in Uncategorized on March 11th, 2020


New York, NY – March 11, 2020 — Blue Plate Media Services (BPMS) has announced their 20-year anniversary providing media services in the toys & games, gaming, entertainment, publishing and CPG fields in North America with a strong emphasis and expertise on youth and family marketing.

“We are so excited and proud to celebrate our big 20th anniversary,” says David Becker, President and CEO of BPMS.  “We started in this business in 2000 to serve members of the Toy Association.   From the start, our role was straightforward, to provide honest industry insights and guidance to the toy and sporting goods industry, so they could better navigate the media landscape.  We’ve always believed in a healthy mix ofmedia, but over the years, through two decades of agency benchmarking and enhancing our media mix measurement tools, we have expanded and grown into new and effective marketing channels, driving clients’ brands through measured visibility, engagement and conversion to sales.”

As today’s platforms to reach kids and families continue to devolve, and evolve, and when every marketing dollar counts toward the bottom line, it’s important to take a holistic approach to media investments.  BPMS offers five (5) key strategies to consider as you plan your 2020 media plans:

  1. Remember to identify your core audience and campaign goals, align your messaging with your priority distribution retail partners, and run your campaign across brand safe, relevant channels that resonate with your core audience and deliver your brand message.
  2. You must understand the change in behavior if you’re going to embrace changing behavior.  Understand the impact of the change and the reduced ability to reach kids.
  3. Media fragmentation is splintering audiences and attention across the board.
    It’s not TV then Digital or Digital then TV.  They must work together.
    Digital is relevant and able to drive deep engagement. TV drives efficient reach against broad targets.
  4. When and how should you invest in media to drive your kid and family brands? Where do you start?  Start with Reach. Brand building is achieved by optimizing reach against a broad target.  Reach is always the main driver of growth.  A media mix that is out of alignment will drive higher frequency than required and not enough reach against your target. When reach flattens and frequency accelerates, it’s time to shift your platform allocation and investment.
  5. There is no magic in media.  No one digital or TV format can reach everybody.  The right mix of cross channel marketing can drive reach far beyond what one medium can do alone. Most toy companies have not adapted to this new reality.  The magic is in the mix.  And in the transparency of your partners.

Many of these important tactical media strategies were presented at their keynote address, TV+Digital:  The Point of No Return™, at New York Toy Fair, co-sponsored by BPMS andThe Toy Association.  Driven by deep client industry needs, mix analysis, and 20 years of agency campaign benchmarking, BPMS presented its BPMS Media Mix Optimizer™, a custom measurement tool that calculates and identifies that Point of No Return, the axis point in any campaign where your media investment must change in order to drive audience reach and greater efficiencies.

Celebrating its 20th Year Anniversary, BPMS continues on its steady course to filling a much-needed agency gap in the kid, mom and family space, providing a deeper level of media buying expertise that is needed to drive today’s brands to success in this ever-challenging market.

CONTACT:   Amy Friedland
Freeman PR          973-470-0400 ext. 25

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For information on BPMS, or to comment on this article, please contact David Becker at dbecker@bpmsagency.com or call 908-918-0202.  BPMS is a leading, cross-screen media planning and buying agency, specializing in play.  Powered by research, deep dive analytics and 20 years of experience across toys & games, gaming, retail and entertainment, BPMS builds targeted, efficient, non-templated, cross-screen campaigns that deliver results – and the analytics to support it.  Agency partner with The Toy Association for 16 years, BPMS has extensive experience across genres.  Leading brands migrate to BPMS for a level of expertise lacking from the more traditional agencies. Planning media across all platforms, BPMS understands the nuance of marketing to kids and their parents, and plans across Digital, Linear, OTT, VOD, Mobile, Gaming, Paid Social, SEM, OOH, Cinema and Experiential. This is over and above two decades of TV planning and buying.  


Posted in Uncategorized on January 7th, 2020


SARASOTA, FL – January 6, 2020– RedwoodVentures has announced that Gary King, who joined the company last year as EVP and General Manager, has been promoted to Chief Executive Officer.  In addition, George Funk has joined Redwood as Vice President of Sales for North America.


Since joining Redwood last March, King has focused on helping Redwood expand channels of distribution with the launch of several new toy and novelty candy products, as the company continues to expand its portfolio with the Foodie Surprise line along with other new toy lines such as the Luvi Pups series.


“RedwoodVentures has a rich history of product innovation, and we remain committed to bringing new breakthrough products to market in 2020 and beyond,” King said. “Our product innovation will be on display at New York Toy Fair as we expand both our Foodie Surprise and LuviPups lines as well as introduce several other new brands and categories.”


King previously held senior management positions with Crayola and Hallmark Cards as well as Cidrines, a major international food products company.


RedwoodVentures has also announced that George Funk, a seasoned sales executive with decades of experience working at companies such as YULU, Manley Toy Quest, Tomy, Klutz and others, will head up North American sales.


“George is one of the toy industry’s most respected sales executives,” King said. “His leadership skills and experience from both the manufacturer’s and distributor’s perspectives will facilitate our growth in 2020 and beyond.”

Gary King photo

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Media Contacts:

Freeman Public Relations – 973-470-0400

Maria Habermann, mhabermann@freemanpr.com

Amy Friedland, afriedland@freemanpr.com


Posted in Uncategorized on October 24th, 2019

LOS ANGELES, CA — October 21, 2019 — YULU, the international family toy and entertainment company, today debuts its first music video for its #SNAPSTAR brand of fully articulated fashion dolls.  “Born to be Stars” is the de facto anthem of the innovative doll brand that uses a free app to glam-up and customize the #SNAPSTAR dolls.  The music video features an original song written and produced especially for the video. The video features cutting-edge cinematic-quality avatars of the dolls dancing to the music.  The video drops today with a behind-the-scenes look at the making of the music video and creation of the avatars.  Consumers can watch here.

“The innovation in our toys must also be extended into our marketing of the brand,” said Jochem van Rijn and Thijmen de Schipper, co-founders of YULU.  #SNAPSTAR is a content driven brand and our new music video with 3D avatars is a perfect example of how kids relate to brands and develop an emotional connection. The song is representative of every kid’s dream of being heard and understood.”

The YULU marketing and entertainment teams identified and tracked the current use of avatars trending within the fashion, video game and music industries. “Motion capture is replacing traditional computer animation in movies and television, said Bob Aniello, General Manager, YULU Entertainment. “The technology is faster and more cost effective. The result is more real human-like movements and reactions since you are actually capturing the motion of a living being vs. having to animate the movement.”

The #SNAPSTAR music video, produced at the YULU entertainment studios and Mobile Motion Studios in Los Angeles, was eight months in the making.  Hundreds responded to the casting call as the team worked to identify the right actors and singers to cast as the #SNAPSTAR doll avatars. Different actors consisting of top-notch dancers were used for the motion capture sequences, while professional recording artists were used for the vocals in the song. “Matching body movements from one person with the vocals from another was a technology challenge, but it all blended together in the end,” said Aniello.

The “Born to be Stars” music video features avatars of two of the seven the #SNAPSTAR dolls:  Echo and, appropriately, Yuki the DJ.  Additional music will be released in the coming months.  The video coincides and supports one of YULU’s #SNAPSTAR playsets for the doll line:  Echo’s Debut on the Pink Carpet.  The set comes complete with 10 pieces, including double-sided backdrop, exclusive “pink carpet” outfit for the doll, removable wig, working lights and more. The set is available exclusively at Targetfor $24.99.

Introduced in early 2019, the #SNAPSTAR doll brand features a collection of trend-setting dolls, playsets, clothing and accessories, all ready to immerse tech savvy high schoolers into exciting worlds of what’s “hot and happening” around the globe in fashion, beauty, photography and design. Consumers can check out the squad www.snapstarworld.com.

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 CONTACT:          Amy Friedland/Linda D’Isa

                                 Freeman PR

                                  973-470-0400, ext. 25, ext. 20



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Music Video #4Music Video #5



Posted in Uncategorized on September 23rd, 2019

CLACKAMAS, OR – September 23, 2019 – Oregon-based Hog Wild Toys, LLC has named industry veteran Joshua Loerzel to the newly-created position of Vice President of Sales and Marketing for North America, it was announced today by CEO Jeff Mumford.


Loerzel will head up all sales initiatives for Hog Wild, with an early strong directive to dig deep into mass market channels for 2020 and beyond. He will also work to continue to build the toy company’s existing specialty business, according to Mumford.


“Josh brings with him an abundance of industry experience and insight,” said Mumford. “He has an extraordinary ‘eye’ for the toy business and intuitively knows what kids want and what will sell.  His reputation and sales connections are literally the best in the business; we’re thrilled to have him on board to lead our sales and grow the Hog Wild brand in the mass market.”


Loerzel was most recently Vice President of North American Sales at Zing/Ozwest, Inc. for 10 years, also serving as the Vice President of North American Sales for YULU since 2016.  Loerzel previously worked at Monkey Business Sports.


“I’m extremely excited to finally be joining Jeff and the team at Hog Wild,” said Loerzel. “He and I have ‘worked’ together in several different roles for nearly 15 years Together we’re ready to amp up Hog Wild’s unique, on-trend and, sometimes irreverent, footprint in the mass toy space. So, keep watching. . . we’re definitely going shake things up!”


Hog Wild Toys, founded in 1996, is known for their innovative novelty products, including their hugely successful Poppers line.


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Amy Friedland

Freeman Public Relations


973-470-0400, ext. 25

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Joshua Loerzel headshot


Posted in Uncategorized on July 31st, 2019

HONG KONG – July 31, 2019 — Zing Global, the international manufacturer of high-quality and high-performance toys for kids, today announced that it has acquired the intellectual property for the Marshmallow Funbrand through the Marshmallow Fun Company.  As part of the purchase, Zing Global will now manufacture and market the brand and Ozwest, Inc. and Fizz Bizz Inc. will distribute the line in North America.


“The Marshmallow Fun Brand is an exciting line of toys that will integrate seamlessly into our award-winning line of blasters and bow and arrow sets that have fueled the company’s growth and continue to be at the core of our business,” noted Kristy Comstock, Vice President of Operations, Ozwest.


The Marshmallow blaster is fun for kids of all ages, shoots at a range of up to 30 feet and holds 25 mini marshmallows for soft, edible ammo and non-stop fun!


Zing Global, with headquarters in Hong Kong and sales and marketing offices in Portland, Oregon, is best known for their Zing brand of toys that promote a healthy, active lifestyle by encouraging kids to go out and play.  Their line includes award-winning Air Storm, Firetek and Hyperstrike Bow & Arrows, the Glove-A-Bubbles line, as well as the #Stikbot stop-motion animation brand that will celebrate its 5th anniversary in 2020.  Ozwest, Inc. distributes their Zing line of toys via mass retailers such asTarget and Walmart.  Their specialty and e-commerce business is distributed through their Fizz Bizz Inc.


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Amy Friedland

Freeman PR


973-470-0400, ext. 2


Marshmallow Fun Company Logo


Posted in Uncategorized on April 4th, 2019

Daniel Radcliffe, Meghan Trainor, Kenan Thompson, Adam Lambert, Jim Gaffigan, Anya Taylor Joy & Gabriel Bateman Star in the Original Animated Tale

LOS ANGELES, CA – April 4, 2019 – STXfilms has partnered with ON Animation Studios to acquire domestic distribution for the upcoming animated adventure PLAYMOBIL: THE MOVIE. Starring an A-list voice cast including Daniel Radcliffe, Meghan Trainor, Kenan Thompson, Adam Lambert, Jim Gaffigan, Anya Taylor Joy and Gabriel Bateman, the film is directed by Disney and animation veteran Lino DiSalvo (Frozen, Tangled, Bolt) and written by Blaise Hemingway, Greg Erb and Jason Oremland. The film opens in theaters word-wide in 2019.

Inspired by the beloved, award-winning PLAYMOBIL® role-play toys, PLAYMOBIL: THE MOVIE takes audiences on an epic comedy adventure through a sprawling imaginative universe. When her younger brother Charlie (Gabriel Bateman) unexpectedly disappears into the magical, animated universe of PLAYMOBIL®, unprepared Marla (Anya Taylor Joy) must go on a quest of a lifetime to bring him home, and team up with some unlikely and heroic new friends along the way.

“PLAYMOBIL: THE MOVIE is an action-packed animated adventure led by a fantastic cast and the inimitable Lino DiSalvo,” said Adam Fogelson, Chairman of STXfilms. “We’re thrilled to partner with On Animation Studios on this fun and original project, and look forward bringing a fresh take on the iconic PLAYMOBIL® toy to the big screen for audiences across the U.S.”

“Rodolphe Buet and I are very excited to partner with Adam and his team at STX to enable American audiences to discover this great movie full of surprises, inventive comedy and memorable songs.” said Aton Soumache, Chairman of ON Animation Studios. “The iconic PLAYMOBIL brand’s endless storytelling, roleplay and world-building possibilities have been an inexhaustible source of inspiration and creativity for Lino DiSalvo, one of the greatest animation talents alive, who brought us his experience and delivered an amazing adventure which will appeal to everyone, everywhere. We truly can’t wait for the film’s global rollout to begin so that audiences all over the world can enjoy it in theaters!”

“Creating an animated universe based on one of my children’s favorite toys has been a thrill. The creative team and I set out to make a film with as much heart and emotion as it is

funny. I’m thrilled that our film has found a home with Adam and the talented crew at STX Entertainment. As a writer and director, it’s a wonderful feeling knowing that a studio like STX, with its resources, believes in what you’ve created and is fully behind it… I’m stoked. ”

PLAYMOBIL: THE MOVIE is an ON Animation Studios production, with Aton Soumache, Dimitri Rassam, Alexis Vonarb, Axel Von Maydell and Moritz Borman also serving as producers.

The film features a score by veteran musician Heitor Pereira (Despicable Me trilogy, Madagascar: Escape 2 Africa, The Smurfs movies, Minions) and four original songs, co-written by renowned producer, musician and songwriter Anne Preven.

Since 1974 the award-winning PLAYMOBIL® toys have become a classic throughout children’s playrooms all over the world. More than three billion of the beloved iconic figurines have been produced over the last 45 years, inspiring kids and fans in more than 100 countries worldwide.

STX’s Jordan Lichtman and Carolyn Steinmetz negotiated the deal with Rodolphe Buet from On Animation on behalf of the studio. STXfilms’ 2019 slate includes, BEST OF ENEMIES (April 5), UGLYDOLLS (May3), POMS (May 10), 21 BRIDGES (July 12) and THE BOY 2 (July 26).

About STXfilms

STXfilms is a division of STX Entertainment, a global, next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.

The company is led by accomplished businessman and entrepreneur Robert Simonds. Investors include the global private investment firm TPG Growth; Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider;
Tencent Holdings, China’s leading provider of online products and services; Liberty Global, the world’s largest distribution platform; Dominic Ng, Chairman of East West Bank; New Enterprise Associates (NEA); DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into

the China market.
For more information, please visit http://www.stxentertainment.com.

About ON Animation Studios


Co-founded by Aton Soumache, Dimitri Rassam, Alexis Vonarb and Thierry Pasquet, ON Animation Studios is an independent European-based international studio dedicated to Animation. ON Animation Studios is part of MEDIAWAN Group since June 2018.

Driven by world-class technical and creative talents with offices in Montreal, Paris, and Los Angeles, ON Animation Studios is developing a compelling portfolio of engaging Films and TV Series for the whole family such as Multi Awards winner THE LITTLE PRINCE, LADYBUG&CAT NOIR the Movie, MIRACULOUS Ladybug TV Series Phenomena or IRON MAN animated TV Series.

ON Animation Studio just locked, in his Montreal facility, the upcoming animated blockbuster PLAYMOBIL: THE FILM directed by Lino Di Salvo (head of animation on FROZEN, Academy Award winner for best animated film) and scheduled worldwide in 2019.Playmobil lo res


Posted in Uncategorized on March 19th, 2019

FAYETTEVILLE, AR., March 19, 2019 — RedwoodVentures has announced that Gary King has joined the company as EVP General Manager.


“As we continue to grow and expand around the world, we’re always looking for ways to enrich the play experience and to surprise and delight kids in new ways.” said Andy Wiseman, CEO of RedwoodVentures. “Gary’s extensive experience will help us to broaden and accelerate this mission with his experience in the toy and food aisles.”


In his new position, King will help the company optimize on global opportunities and deliver thought and action leadership across the RedwoodVentures marketplaces. RedwoodVentures’ entrance into the food category with the Foodie Surprise brand will be the first of many fun food initiatives for the company.


Previously, King worked as General Manager of Crayola, where he was responsible for the Walmart business.  He also held the position of Vice President of Sales and Marketing of Cidrines where he helped gain distribution and consumer awareness in the US market.  Prior to Cidrines, King was the Regional Sales Vice President of Hallmark Cards.


“I am incredibly excited to become part of the RedwoodVentures team,” said Gary King. “Redwood is a terrific company with wide range of solid brands, and we’re known as fast innovators in the trade. Exciting time to be coming aboard and I look forward multiplying our momentum.”


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Media Contact:

Freeman Public Relations – 973 470 0400

Erin Mortara, emortara@freemanpr.com

Amy Friedland, afriedland@freemanpr.com


Posted in Uncategorized on February 7th, 2019

Fashion Doll & Social Influencer Brand for Today’s ‘Tweens Uses Green Screen Technology & Customizable App


LOS ANGELES, CA – February 6, 2019 – YULU, the international toy and entertainment company, announced today that Walmart is the exclusive retailer to launch its #SNAPSTAR fashion doll brand. The new line of fashion dolls are poised to infuse the $3 billion doll category with innovative digital play focused on trends relevant to today’s tweens.  #SNAPSTAR dolls are available now at all 4,000+ Walmart stores in the US and 400+ stores in Canada as well as on Walmart.com#SNAPSTAR dolls will meet the press at the YULU Booth (#1765) at the New York Toy Fair (#NYTF19) at the Javits Center, February 16 to 19, 2019.


Meet the #SNAPSTAR squad! Lola, Aspen, Dawn, Yuki, Izzy and Echo, each with a unique personality and all at the forefront of what’s trending in fashion and social media.  The trend-setting group of six social influencers is ready to immerse fans into exciting worlds of what’s “hot and happening” around the globe in fashion, beauty, music, photography and design. (http://www.snapstarworld.com) The #SNAPSTAR fashions and clothing collection were inspired by some of the hottest fashion trends infused with tiny details like Echo’s furry boots, Yuki’s faux leather jacket to Aspen’s fringed vest and Dawn’s fabulous lace-up boots.


Here’s the innovations that make this brand unique:


  • #SNAPSTAR dolls are fully articulated with 15 points of articulation and can move and strike poses unlike almost any other fashion doll.
  • Using the free downloadable #SNAPSTAR Studio app, tweens can customize a digital image of their #SNAPSTAR doll with dozens of hair, make up and accessory-styling options.
  • Every doll comes with a unique #SNAPSTAR posing stand and green screen that lets kids snap tons of photos without seeing the stand. Then they can turn their doll into a social media influencer as they pose, snap and add any backgrounds or locations to share photos using #SNAPSTAR.
  • The dolls’ wigs are removable and interchangeable so kids can replace the hairstyle or they can use the free #SNAPSTAR Studio app to replace the hair with digital hairstyles.

“#SNAPSTAR is the first-of-its-kind doll that extends traditional doll play into the digital space, allowing users unprecedented freedom to style, customize and share their creations and stories with others,” said Jochem van Rijn and Thijmen de Shipper, co-presidents of YULU. “#SNAPSTAR is more than a product or brand. It’s a platform for self-expression and play that gives users the ability to create and connect. It’s all super exciting.”


Each #SNAPSTAR doll will retail for $14.47 and each #SNAPSTAR outfit will retail for $4.47, only at Walmart. The SNAPSTAR STUDIO app is free and downloadable for IOS and Android.


Follow the #SNAPSTAR squad on Instagram, Facebook, Twitter and Tik Tok. Consumers can check out the squad at http://www.SnapStarWorld.com and on YouTube here.


YULU is a privately-owned international toy and entertainment company based in Hong Kong with marketing and sales offices in Europe and North America.  The company was formed in 2015 by co-presidents Jochem van Rijn and Thijmen de Schipper.  YULU products are available in both mass merchants like Target and Walmart, online retailers, as well as specialty stores. Brands include Spy Code and YULU Sports, as well as products like Watermelon Smash, Tic Tac Tongue and Flip Finz.


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Contact Freeman Public Relations:

Amy Friedland, afriedland@freemanpr.com 973-470-0400, ext. 25

Erin Mortara, emortara@freemanpr.com 973-470-0400, ext. 18

Skateboarding Legend Tony Hawk teams up with Hog Wild Toys to introduce Tony Hawk Box Boarders

Posted in Uncategorized on February 1st, 2019

PORTLAND, OR – January 25, 2019 — Pro skateboarder Tony Hawk has teamed up with Portland-based toy maker, Hog Wild Toys, to introduce Tony Hawk Box Boarders! The new line of collectibles will feature uniquely-designed pro skater figures and playsets to simulate real skateboarding! Box Boarders roll on a steel ball bearing, allowing them to skate in any direction on flat surfaces. Just download the free app (Tony Hawk Box Boarders Studio) to record your skate sessions and edit amazing trick compilations. Kids of all ages and skill levels can experience the thrill of landing pro-level tricks and film, edit and share them online using #TonyHawkBoxBoarders. The products will be on sale today at your local Walmart retailer.


Go to Tony Hawk Box Boarders on YouTube to see amazing trick videos filmed by the Box Boarder team and kids from all over the world! Subscribe to stay tuned for epic trick movies, giveaways, competitions and more. To get in on the action, film your own trick videos, edit them to perfection and share with #TonyHawkBoxBoarders and we might select your video for Trick of the Week!


Tony Hawk shared his thoughts on his newest licensed toy line: “It’s exciting to license my brand with a skateboarding toy that makes it easy for kids to emulate pro tricks. The Box Boarders app is a perfect companion because it lets kids record their own tricks to share online, something that’s so integral to skateboarding these days – but hasn’t been emphasized in skateboarding toys.”


Jeff Mumford, CEO of Hog Wild Toys, had this to say: “What makes it really unique is that kids are able to film, edit and share videos of their tricks with the free Tony Hawk Box Boarders Studio app. The DIY ramp and filming possibilities are endless, allowing kids to create videos that are truly one-of-a-kind. Even more, they can share them using #TonyHawkBoxBoarders so they can win prizes and get recognition for the awesome trick videos they’ve created.”


The Tony Hawk Box Boarders line includes the following:


Box Boarders Action Pack: Collect all 13 famous skateboarders such as Tony Hawk, Lizzie Armanto, or Aaron Homoki and get ready to shred! The Action pack comes with two Box Boarders, a Cam Holder and four tape-down Trick Ramps! Launch off the Trick Ramp, ride your bedroom desk or skate anywhere else you can imagine! The Action pack will retail for $7.99.


Box Boarders Super Pack: Choose from 4 different bowls, including Kidney Bowl, Backyard Bowl, Pro Park and Eight Bowl. Slide your phone into the slot located the side of the bowl, attach the fish eye lens for wide-angle shooting and begin filming all your best tricks to edit with the Tony Hawk Box Boarders Studio app! Flip, ride and stomp your insane tricks, just make sure to share them with #TonyHawkBoxBoarders!  The Super pack will retail for $19.99.


About Tony Hawk Inc.

After more than 30 years of building a global brand ranging from apparel, toys, events, endorsements, social media, film production and one of the most successful video game franchises ever, legendary pro-skateboarder Tony Hawk remains one of the most popular athletes in the world. Hawks’ foundation helps finance public skateparks in low-income areas across the USA and other parts of the world. And he still skates regularly.


Contact info: Freeman Public Relations

Amy Friedland, afriedland@freemanpr.com, 9734700400 x 25

Linda D’Isa, ldisa@freemanpr.com, 9734700400 x 20

Erin Mortara, emortara@freemanpr.com, 9734700400 x 18

Emily Potrzuski, epotrzuski@freemanpr.com, 9734700400 x 15



Smooshy Mushy launches Exciting New Vlog and App for #SmooshySquad

Posted in Uncategorized on November 20th, 2018

Los Angeles, CA – November 16, 2018 RedwoodVentures LLC, in partnership with OLO Industries LLC, creators of Smooshy Mushy, have announced the launch of Toy Time, a new vlog series being released on the Smooshy Mushy Toys YouTube channel (http://bit.ly/SmooshyYouTube) to further delight and engage its millions of fans. The brand has also partnered with War Ducks Ltd. to launch “My Smooshy Mushy,” a new interactive app featuring the popular Smooshy Mushy characters.


Debuting on November 16th at 9am Pacific, the Smooshy Mushy vlog Toy Time features the Jones’ Girls, opening up the #SmooshySquad into their comical world of news reporting, crafting, cooking and more. A new episode will be posted every Friday for fans to tune in, enjoy and engage.


“We are thrilled to launch both the vlog and the app as two new platforms for the #SmooshySquad to engage with the brand. Both bring the brand and products to life as the blog is a new way to engage with fans and the app acts as a new way for consumers to play with their Smooshy Mushy characters” said Shelly Owen, founder and owner of OLO industries.

The new app, “My Smooshy Mushy,” recently launched for IOS and Android. The app allows users to make their Smooshy Mushy characters come to life through the interactive mobile AR game. Along with feeding, dancing with, and dressing up a character, users can bring their Smooshy Mushy pets into their world using the AR feature. “The My Smooshy Mushy app is a big hit with our fans – pulling off stellar ratings and allowing kids to enjoy an interactive, engaging experience with their favorite characters.” Said Andy Wiseman, CEO of RedwoodVentures.



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