Archive for September, 2018


Posted in Uncategorized on September 26th, 2018

OLO Industries and RedwoodVentures Expand Global Slow Rise Hit        Smooshy Mushy™ As Mobile Game via WarDucks


LOS ANGELES, CA – September 26th, 2018 – Smooshy Mushy, the sweet-smelling collectible slow rise global hit, is coming to life as a mobile augmented reality digital game.  Launching globally in October, ‘My Smooshy Mushy’ allows kids to own, collect, and nurture digital Smooshys and Besties that can come alive via the magic of Augmented Reality.


Shelly Owen, creator of Smooshy Mushy and founder of OLO Industries, says “‘My Smooshy Mushy’ will allow the global legion of Smooshy Mushy fans to nurture, customize, interact, and play with their favorite characters in groundbreaking ways.” Dan Owen, Partner at OLO adds, “We’ve worked closely with WarDucks to incorporate Apple’s newest facial recognition features to allow the child’s own facial expressions to appear on the digital Smooshy. This is brand new technology kids can try out while caring for their Smooshy and unlocking more characters along the way.”


‘My Smooshy Mushy’ will utilize the adorable characters created by OLO Industries and turned into the smash hit toy line by RedwoodVentures.     “Our toy line is just the beginning of a great adventure for Smooshy Mushy,” says Andy Wiseman, president of RedwoodVentures. “Our collaboration with OLO Industries will continue to bring Smooshy Mushy to its rapidly growing fan base in new and creative ways.”


WarDucks, the heralded Dublin, Ireland-based Augmented and Virtual Reality Studio, has developed ‘My Smooshy Mushy’ using many of the same cutting-edge features used in their list of digital hits, which include six top-selling VR titles.  “It’s been a delight to work with OLO and Redwood and their adorable line of Smooshy Mushy characters,” says Nikki Lannen of WarDucks.  “Smooshy fans around the world will love playing with Smooshy in the digital world.”


The ‘My Smooshy Mushy’ app will be available to download for free, with optional in-app purchases, in mid-October on Apple’s App Store and Google Play.


Posted in Uncategorized on September 24th, 2018

SEATTLE, WA September 24, 2018 – Levin Nelson, previously the International Account Manager at Zing, launched Levelhed Creative, the first content marketing agency founded specifically to help toy companies optimize their branding strategy and creative content to improve sales.


Levelhed Creative offers creative content solutions for toy companies interested in developing websites, digital advertisements, mobile apps, social media content, packaging, TV commercials, catalogs and more.


With Nelson’s extensive network from his previous years in the industry, he has a strong client base to build from including Zing, YULU Toys, Hog Wild Toys, and several other distributors and retailers.


Nelson believes there are two major elements that sell toys online or at retail: design and copywriting.  The design is enough to get the consumer to pick up the product or click on the image, but from that point forward it’s the copywriting text that really drives home the sale. “Design is the hook, but copy is the closer,” says Nelson.


Levelhed Creative stresses the importance of digital optimization — all their client work is geared towards mobile and the Levelhed team offers expertise in how to successfully market a toy in the competitive digital battlefield.


Find out more at or email for inquires.  Stay tuned for the release of Nelson’s upcoming e-book about toy content marketing, and follow Levelhed Creative on Instagram, Linked In, and Facebook


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Contact: Amy Friedland, Freeman PR, 973-470-0400 ext. 25

YULU Continues Global Expansion; Adds Executive Teams in Hong Kong, Europe and North America

Posted in Uncategorized on September 19th, 2018

HONG KONG – September 19, 2018 – YULU, the fast growing global toy and family entertainment company, has named three General Managers to lead sales, marketing and operation efforts in its Hong Kong, European and North American offices, it was announced by Jochem van Rijn and Thijmen de Schipper, co-presidents of YULU.


The appointments align strategically with the company’s goal of continued double digit revenue growth as it expands into new product categories and digital content.

Our business continues to grow quickly,” said Jochem van Rijn, founder and Co-CEO . “We are committed to investing in people and to building meaningful new ways for consumers to interact and engage with our brands.

The management team was expanded to support three key initiatives:


  1. Significantly grow our sales and marketing capabilities in North America and Europe.
  2. Strengthen our product development pipeline and bring innovative new products to market quicker.
  3. Develop new ways for our consumers to connect with our brands digitally.


The executive appointments are:


Fabian Gruber has been named General Manager Hong Kong / China. Prior to joining YULU, Gruber worked in the retail landscape and as well as with different European toy companies. He has an MBA from the Hong Kong University of Science and Technology.


Gijs Verhoeff has joined the YULU team as the new General Manager Europe. Gijs brings strong sales, partnership building and industry knowledge to the company thanks to his experience working at Jumbo, and more recently as Head of Buying for



Bob Aniello joins YULU as General Manager North America and will be based in the company’s new Los Angeles offices. Bob has over 20 years’ experience in sales and marketing innovation in the media, entertainment and toy industries. Prior to joining YULU, Aniello worked as Vice President, Marketing at Mattel, and Electronic Arts. He has launched several T.V. show franchises globally including the Emmy nominated Mutt and Stuff show on Nickelodeon.


YULU is a privately-owned international toy and entertainment company based in Hong Kong with marketing and sales offices in Europe and North America. The company was formed in 2015 by co-presidents Jochem van Rijn and Thijmen de Schipper. YULU products are available in both mass merchants like Target and Walmart, online retailers, as well as specialty stores.


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Amy Friedland

Freeman Public Relations

973-470-0400, ext. 25


Posted in Uncategorized on September 5th, 2018

CRANBURY, NJ — Leading toy manufacturer, PLAYMOBIL USA will host a “PLAYMOBIL Dino Adventure Weekend in NYC” Facebook sweepstakes to promote the company’s imaginative, dino adventures line of playsets, it was announced by Marc Shinderman, Vice President of Sales & Marketing at PLAYMOBIL USA.

The social-based sweepstakes program, which will run on the PLAYMOBIL USA Facebook page September 7th through October 7th, will support the availability of the dino adventure playsets now available now available at select Walmart stores,, Amazon, and

Lead by the Hidden Temple with T-Rex playset, a temple ruin with working gate, functioning pulley and cool glow-in-the-dark features, the new line embraces themes like thrilling jungle adventures, dinosaur discovery and uncovering the mysteries of ancient ruins, along with strong core principles like teamwork, friendship, and compassion.

Grand prize for the sweepstakes will be a dino-themed trip to New York City for a family of four which will include a visit to the dinosaur exhibit at the American Museum of Natural History and dinner at Dinosaur Bar-B-Q, for a prize package valued at almost $5,000.


PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing toys for over 40 years.  The company distributes its toys in approximately 100 countries and employs more than 4,400 people and has subsidiaries in the United States, France, UK, Belgium, the Netherlands, Luxembourg, Italy, Greece, Northern Europe, Spain, Canada, Mexico, Austria and Switzerland. PLAYMOBIL USA toys are distributed in more than 3,500 stores nationwide.

PLAYMOBIL USA Launches 'Dino Adventure Weekened in NYC' Facebook Sweeps