Archive for February, 2019


Posted in Uncategorized on February 7th, 2019

Fashion Doll & Social Influencer Brand for Today’s ‘Tweens Uses Green Screen Technology & Customizable App


LOS ANGELES, CA – February 6, 2019 – YULU, the international toy and entertainment company, announced today that Walmart is the exclusive retailer to launch its #SNAPSTAR fashion doll brand. The new line of fashion dolls are poised to infuse the $3 billion doll category with innovative digital play focused on trends relevant to today’s tweens.  #SNAPSTAR dolls are available now at all 4,000+ Walmart stores in the US and 400+ stores in Canada as well as on dolls will meet the press at the YULU Booth (#1765) at the New York Toy Fair (#NYTF19) at the Javits Center, February 16 to 19, 2019.


Meet the #SNAPSTAR squad! Lola, Aspen, Dawn, Yuki, Izzy and Echo, each with a unique personality and all at the forefront of what’s trending in fashion and social media.  The trend-setting group of six social influencers is ready to immerse fans into exciting worlds of what’s “hot and happening” around the globe in fashion, beauty, music, photography and design. ( The #SNAPSTAR fashions and clothing collection were inspired by some of the hottest fashion trends infused with tiny details like Echo’s furry boots, Yuki’s faux leather jacket to Aspen’s fringed vest and Dawn’s fabulous lace-up boots.


Here’s the innovations that make this brand unique:


  • #SNAPSTAR dolls are fully articulated with 15 points of articulation and can move and strike poses unlike almost any other fashion doll.
  • Using the free downloadable #SNAPSTAR Studio app, tweens can customize a digital image of their #SNAPSTAR doll with dozens of hair, make up and accessory-styling options.
  • Every doll comes with a unique #SNAPSTAR posing stand and green screen that lets kids snap tons of photos without seeing the stand. Then they can turn their doll into a social media influencer as they pose, snap and add any backgrounds or locations to share photos using #SNAPSTAR.
  • The dolls’ wigs are removable and interchangeable so kids can replace the hairstyle or they can use the free #SNAPSTAR Studio app to replace the hair with digital hairstyles.

“#SNAPSTAR is the first-of-its-kind doll that extends traditional doll play into the digital space, allowing users unprecedented freedom to style, customize and share their creations and stories with others,” said Jochem van Rijn and Thijmen de Shipper, co-presidents of YULU. “#SNAPSTAR is more than a product or brand. It’s a platform for self-expression and play that gives users the ability to create and connect. It’s all super exciting.”


Each #SNAPSTAR doll will retail for $14.47 and each #SNAPSTAR outfit will retail for $4.47, only at Walmart. The SNAPSTAR STUDIO app is free and downloadable for IOS and Android.


Follow the #SNAPSTAR squad on Instagram, Facebook, Twitter and Tik Tok. Consumers can check out the squad at and on YouTube here.


YULU is a privately-owned international toy and entertainment company based in Hong Kong with marketing and sales offices in Europe and North America.  The company was formed in 2015 by co-presidents Jochem van Rijn and Thijmen de Schipper.  YULU products are available in both mass merchants like Target and Walmart, online retailers, as well as specialty stores. Brands include Spy Code and YULU Sports, as well as products like Watermelon Smash, Tic Tac Tongue and Flip Finz.


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Contact Freeman Public Relations:

Amy Friedland, 973-470-0400, ext. 25

Erin Mortara, 973-470-0400, ext. 18

Skateboarding Legend Tony Hawk teams up with Hog Wild Toys to introduce Tony Hawk Box Boarders

Posted in Uncategorized on February 1st, 2019

PORTLAND, OR – January 25, 2019 — Pro skateboarder Tony Hawk has teamed up with Portland-based toy maker, Hog Wild Toys, to introduce Tony Hawk Box Boarders! The new line of collectibles will feature uniquely-designed pro skater figures and playsets to simulate real skateboarding! Box Boarders roll on a steel ball bearing, allowing them to skate in any direction on flat surfaces. Just download the free app (Tony Hawk Box Boarders Studio) to record your skate sessions and edit amazing trick compilations. Kids of all ages and skill levels can experience the thrill of landing pro-level tricks and film, edit and share them online using #TonyHawkBoxBoarders. The products will be on sale today at your local Walmart retailer.


Go to Tony Hawk Box Boarders on YouTube to see amazing trick videos filmed by the Box Boarder team and kids from all over the world! Subscribe to stay tuned for epic trick movies, giveaways, competitions and more. To get in on the action, film your own trick videos, edit them to perfection and share with #TonyHawkBoxBoarders and we might select your video for Trick of the Week!


Tony Hawk shared his thoughts on his newest licensed toy line: “It’s exciting to license my brand with a skateboarding toy that makes it easy for kids to emulate pro tricks. The Box Boarders app is a perfect companion because it lets kids record their own tricks to share online, something that’s so integral to skateboarding these days – but hasn’t been emphasized in skateboarding toys.”


Jeff Mumford, CEO of Hog Wild Toys, had this to say: “What makes it really unique is that kids are able to film, edit and share videos of their tricks with the free Tony Hawk Box Boarders Studio app. The DIY ramp and filming possibilities are endless, allowing kids to create videos that are truly one-of-a-kind. Even more, they can share them using #TonyHawkBoxBoarders so they can win prizes and get recognition for the awesome trick videos they’ve created.”


The Tony Hawk Box Boarders line includes the following:


Box Boarders Action Pack: Collect all 13 famous skateboarders such as Tony Hawk, Lizzie Armanto, or Aaron Homoki and get ready to shred! The Action pack comes with two Box Boarders, a Cam Holder and four tape-down Trick Ramps! Launch off the Trick Ramp, ride your bedroom desk or skate anywhere else you can imagine! The Action pack will retail for $7.99.


Box Boarders Super Pack: Choose from 4 different bowls, including Kidney Bowl, Backyard Bowl, Pro Park and Eight Bowl. Slide your phone into the slot located the side of the bowl, attach the fish eye lens for wide-angle shooting and begin filming all your best tricks to edit with the Tony Hawk Box Boarders Studio app! Flip, ride and stomp your insane tricks, just make sure to share them with #TonyHawkBoxBoarders!  The Super pack will retail for $19.99.


About Tony Hawk Inc.

After more than 30 years of building a global brand ranging from apparel, toys, events, endorsements, social media, film production and one of the most successful video game franchises ever, legendary pro-skateboarder Tony Hawk remains one of the most popular athletes in the world. Hawks’ foundation helps finance public skateparks in low-income areas across the USA and other parts of the world. And he still skates regularly.


Contact info: Freeman Public Relations

Amy Friedland,, 9734700400 x 25

Linda D’Isa,, 9734700400 x 20

Erin Mortara,, 9734700400 x 18

Emily Potrzuski,, 9734700400 x 15