Fashion Doll & Social Influencer Brand for Today’s ‘Tweens Uses Green Screen Technology & Customizable App


LOS ANGELES, CA – February 6, 2019 – YULU, the international toy and entertainment company, announced today that Walmart is the exclusive retailer to launch its #SNAPSTAR fashion doll brand. The new line of fashion dolls are poised to infuse the $3 billion doll category with innovative digital play focused on trends relevant to today’s tweens.  #SNAPSTAR dolls are available now at all 4,000+ Walmart stores in the US and 400+ stores in Canada as well as on Walmart.com#SNAPSTAR dolls will meet the press at the YULU Booth (#1765) at the New York Toy Fair (#NYTF19) at the Javits Center, February 16 to 19, 2019.


Meet the #SNAPSTAR squad! Lola, Aspen, Dawn, Yuki, Izzy and Echo, each with a unique personality and all at the forefront of what’s trending in fashion and social media.  The trend-setting group of six social influencers is ready to immerse fans into exciting worlds of what’s “hot and happening” around the globe in fashion, beauty, music, photography and design. (http://www.snapstarworld.com) The #SNAPSTAR fashions and clothing collection were inspired by some of the hottest fashion trends infused with tiny details like Echo’s furry boots, Yuki’s faux leather jacket to Aspen’s fringed vest and Dawn’s fabulous lace-up boots.


Here’s the innovations that make this brand unique:


  • #SNAPSTAR dolls are fully articulated with 15 points of articulation and can move and strike poses unlike almost any other fashion doll.
  • Using the free downloadable #SNAPSTAR Studio app, tweens can customize a digital image of their #SNAPSTAR doll with dozens of hair, make up and accessory-styling options.
  • Every doll comes with a unique #SNAPSTAR posing stand and green screen that lets kids snap tons of photos without seeing the stand. Then they can turn their doll into a social media influencer as they pose, snap and add any backgrounds or locations to share photos using #SNAPSTAR.
  • The dolls’ wigs are removable and interchangeable so kids can replace the hairstyle or they can use the free #SNAPSTAR Studio app to replace the hair with digital hairstyles.

“#SNAPSTAR is the first-of-its-kind doll that extends traditional doll play into the digital space, allowing users unprecedented freedom to style, customize and share their creations and stories with others,” said Jochem van Rijn and Thijmen de Shipper, co-presidents of YULU. “#SNAPSTAR is more than a product or brand. It’s a platform for self-expression and play that gives users the ability to create and connect. It’s all super exciting.”


Each #SNAPSTAR doll will retail for $14.47 and each #SNAPSTAR outfit will retail for $4.47, only at Walmart. The SNAPSTAR STUDIO app is free and downloadable for IOS and Android.


Follow the #SNAPSTAR squad on Instagram, Facebook, Twitter and Tik Tok. Consumers can check out the squad at http://www.SnapStarWorld.com and on YouTube here.


YULU is a privately-owned international toy and entertainment company based in Hong Kong with marketing and sales offices in Europe and North America.  The company was formed in 2015 by co-presidents Jochem van Rijn and Thijmen de Schipper.  YULU products are available in both mass merchants like Target and Walmart, online retailers, as well as specialty stores. Brands include Spy Code and YULU Sports, as well as products like Watermelon Smash, Tic Tac Tongue and Flip Finz.


#  #  #

Contact Freeman Public Relations:

Amy Friedland, afriedland@freemanpr.com 973-470-0400, ext. 25

Erin Mortara, emortara@freemanpr.com 973-470-0400, ext. 18